Matt Terlouw
Creative leader with 10+ years of experience:
Content creation, visual storytelling, brand experience, and art direction.
Driven to generate momentum, illustrate passion, and tell a story that’s unforgettable.
Art Direction & Creative Leadership
Brand & Strategy
Content & Production
Leadership & Execution
Creative
Manifesto
I lead teams from concept to completion, covering brand identity, content creation, and multi-platform campaigns. By building cohesive brand experiences from the ground up — covering visual identity, photography, videography, graphic design, and copywriting — I managing cross-functional teams, freelance talent, and client relationships with the discipline and adaptability to deliver in fast-moving, resource-conscious environments. I’m a tenacious creator and problem solver who thrives on delivering processes/experiences/visuals that exceed expectations. As a leader, I care deeply for the people I work with and believe that an encouraging atmosphere maximizes creative potential. I want to leave a lasting impact on those I work with and set them up to grow, succeed, and become the best version of themselves.
Case Studies & Selected Work
The Imperia Group
Building the brand identity and creative system for a premium production agency - from positioning and visual identity to content direction and market presence. A Brand that needed to attract high value clients in competitive markets.
Agency Brand
Art Direction
Visual Systems
ENCOR Roofing
Transforming a roofing company from commodity provider to premium brand - developing a complete identity and content system that repositioned the company above price-driven competitors and attracted higher value clients.
Brand Identity
Market Positioning
Content System
The Bridge Church
Leading all creative direction for a multi-location organization - building brand architecture, content systems, and team infrastructure that scaled across 4 locations while maintaining cohesive identity and driving measurable growth.
Brand Architecture
Multi-Location
Content Engine
Team Leadership
Expanded Portfolio
View more samples of my content work by clicking below. In each phase, at every stopping point, I was in charge of developing and leading the visual direction for every piece rendered.